Brochure Printing
Glossy, well produced brochures are still one of the most effective ways to market a company.
Many brochure printers now advertise their services online and, with the advent of digital printing technology, it is possible to order highly professional coloured brochures in a fraction of the time it used to take. Photographs, logos and other images can be easily uploaded, and proofs and layouts edited and finalised, before the printing presses are ever called into action. This makes brochure printing both convenient and cost-effective.
You only have to shake out the Sunday supplements to see how essential brochures are to 21st century marketing. But with so many brochure printing firms to choose from, how do you decide which is best for your business? Here are a few pointers to think about when ordering brochures:
Cost versus turnaround time: Cost is naturally a big factor in brochure printing. However, it’s pointless getting bargain priced brochures, if you’re still waiting for them to arrive when your competitors are taking their first orders. So use a brochure printing firm with a fast and accurate turnaround – even if it means paying a little more.
Preferably, use local brochure printers: It’s a false economy to use cheap offshore brochure printers. Shipping costs often negate any savings you make, in addition to which you have no way of knowing the quality of the goods until they arrive. By all means order your brochures online – but make sure you can see a printed copy for approval before placing the final order.
Ask to see samples: Good brochure printers will always post or show you samples of their work, so you can gauge the quality of the product.
Quality of the printing equipment: The best brochure printing companies invest in state-of-the-art presses and software – and keep it in good shape. Don’t be afraid to pop into their print shop and ask a few questions. After all, this is where your brochures will be coming from!
